How I Work
Direct. Strategic. Results-Driven.
I operate as a strategic partner, not a vendor. That means I work at the leadership level, speak directly, and focus on outcomes - not activity.
What you can expect:
Clarity before tactics. I don't execute until the strategic foundation is right.
Senior attention throughout. No handoff to junior staff. You work with me.
Defined engagements. Clear scope, clear timeline, clear outcomes. Not open-ended.
Honest assessment. If something isn't working, I'll say so. I expect the same from you.
Execution, not just advice. I don't hand you a strategy deck and disappear. I build it with you.
My background
The Strategist Behind the Strategy.
I see the whole and execute the parts… then hand it back.
I've spent over twenty years in strategic communications, brand positioning, and executive-level marketing, working with companies across industries, managing complex initiatives, and learning what separates pivotal moments that land from those that don't.
The pattern I kept seeing? Capable teams, strong offerings, real momentum, but undermined by misalignment. The internal story didn't match the external message. The strategy is often clear, but their execution was fragmented.
So I built a methodology for it.
The Launch Code is a structured program that applies twenty years of pattern recognition to a defined engagement. It's a framework I authored, built from seeing what works, what doesn't, and why companies miss moments they should have captured.
Today, I work with leadership teams during periods of transition—helping them clarify positioning, align execution, and enter key moments with the coherence and confidence those moments require.
Specialized Courses & Training Programs
As a Harvard & Stanford-trained consultant, I have developed high-level corporate training programs for leadership teams and professionals.
Published Courses & Training Programs
Branding for Corporate Leadership Teams
Corporate Brand Audit & Market Positioning
Strategic Brand Development & Digital Marketing
Business Incubator & 90-Day Go-to-Market Plan
AI-Enhanced Productivity & Team Efficiency
Executive PR & Crisis Communication Management
Annual Strategic Planning & Reporting
Media Pitching & Public Relations Mastery
Press, Certifications, & Awards
GET TO KNOW ME
I enjoy initiating change that is important in reaching long-range goals, and I can often see the ‘big picture’ & the necessary steps to achieve those objectives.
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Please note: This is not an exhaustive list due to non-disclosure agreements.
THERMALCRAFT
WHOLE FOODS MARKET
US BANK
CHASE
TRAVEL OREGON
TOYOTA
OREGON WINE BOARD
SAPPORO
RESIDENCE INN MARRIOTT
INTEL
SUBZERO CONSTRUCTORS
TRUE CORE
JAMISON DOOR
NATIONAL TOURISM ALLIANCE
TRAVEL PORTLAND
NEIGHBORWORKS AMERICA
WINDERMERE REAL ESTATE
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Please note: This is not an exhaustive list due to non-disclosure agreements.
PIERRE HERMÉ
LOUIS ROEDERER CHAMPAGNE
TOURAINE TOURISME
MONUMENTS NATIONAUX FRANCE
CHATEAU CHENONCEAU
CHATEAU VILLANDRY
VAUX LE VICOMTE CHATEAU
HÔTEL FOUGÈRE
PÉPINIÈRES CAVATOR
HOTEL DES DEUX ILES
DIDON RESTAURANT
PERFECTLY PARIS RENTALS
PELOTON COFFEE
GRIFFON RESTAURANT
HOTEL HOY
HOTEL DEUX GARES
BONNARD RESTAURANT
HOTEL DU SENTIER
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AI for Corporate Leadership Teams
Corporate Brand Audit
Brand Strategy Planning
Business Incubator
90 Day Go-to-Market
Event Marketing Launch
PR Crisis Management
Pitching to Media
Project Charter Success
Year-End Reporting & Annual Planning Program
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2018
Teaching and Learning Strategies for Higher Education
Harvard University
A study on various approaches to pedagogy, adult-learning studies & teaching strategies.
2014Advanced Project Management
Stanford University
Blended academic theory with proven project management techniques from leading for managing projects, portfolios and complex systems.
1999Business Administration
University of Oregon
Lundquist College of Business with a concentration on marketing and languages.
AWARDSTravel Oregon Outstanding PR Program & Initiative Award
University of Oregon Journalism School Preferred Partner
Webvisionary Awards Best Social Media Campaign
Boutique Lifestyle and Lodging Best in Tourism Award
Boutique Lifestyle and Lodging Extraordinary Contribution to the Hospitality Industry
SoMe Best Social Media in Hospitality Award, Recognition of Outstanding Digital Campaign of the Year
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This is a non-exhaustive list.
National Geographic
Food & Wine
Le Figaro
Radio Nova
Men’s Journal
A / R France
Architectural Digest
LA Times
Fodors
Gavot
The Independent UK
Virgin-Atlantic
La Carte Magazine
Alaska Airlines Magazine
Travel Channel
Gear Patrol
Delta Sky Magazine
Milk Decor
USA Today
Frommers Guide
Tokyo Journal
Elle France
Destination Marketing
Business Insider
Evasion
Road Trippers
Master Chef, France
Vert de Vine Wine Magazine
Times UK
GQ Magazine
International Traveller Magazine
Visa Black Card Luxury Magazine
Monocle Magazine
Vogue
Star Chefs
Lonely Planet
Afar Magazine
Via Magazine
Thrillist
Wall Street Journal
Precision Over Volume
I don’t offer templated strategies. I embed inside your brand like an extension of your leadership team—bringing clarity, focus, and real marketing traction. Whether you need a full go-to-market refresh, high-stakes proposal overhaul, or executive communications support, I deliver strategic firepower without the full-time hire.
My work is driven by:
Honesty & Transparency – Authenticity in every strategy.
Creativity & Innovation – Future-forward brand positioning.
Excellence in Communication – Compelling storytelling & engagement.
Empowerment Through Education – Knowledge-sharing & mentorship.
Strategic Vision & Execution – Turning big ideas into real-world impact.
📍 Currently based in France, I split my time between Paris and international client engagements.
