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Executive-Level Strategy for Growing Brands.

FEATURING Launch Code, 90 Days from Pivotal Moment to Market Presence

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Bonjour, I’m Shannon

I help companies land pivotal moments with clarity, alignment, and precision.

For over two decades, I've worked with leadership teams navigating high-stakes transitions, from new markets to major launches, repositioning to growth inflection points.

I see the full picture, I build the structure and execute the strategy.

Then I hand it back.

More about me
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Strategic Clarity at Moments That Matter

I work with companies at pivotal moments when the cost of misalignment is high, and the margin for error is small.

These moments include:

  • New market entry

  • Product or service launches

  • Leadership transitions

  • Strategic repositioning

  • Growth phases that outpace internal clarity

  • M&A, partnerships, and visibility initiatives

My job is to ensure that what your market sees matches what your company actually is, so your growth isn't slowed by confusion, friction, or misalignment.

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Launch Code™

Built for leaders who need real results and traction, quickly.

The Launch Code is my signature methodology—a 90-day strategic launch program that aligns strategy, story, and execution for companies entering pivotal moments.

It's the structured application of how I've worked for over two decades: see the whole system, build the structure, execute with precision, then hand it back.

Learn more
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The Creative Counselor

Strategic Advisory

Beyond Launch Code, I provide strategic advisory for leadership teams navigating complex communications challenges - executive positioning, high-stakes messaging, and organizational narrative alignment.

When I work with a leadership team, I'm tracking positioning, internal alignment, market timing, operational readiness, and messaging coherence simultaneously. I see where the friction is before it becomes a problem. I see where momentum can be captured before the window closes.

This work is selective. I take on a limited number of engagements to ensure senior-level attention throughout.

CONTACT ME FOR DETAILS
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For Brands That Move with Purpose.

Five gold stars

Hundreds of clients can’t be wrong

Testimonials

“I have worked with Shannon Pratuch for a year now and I can't imagine business life without her going forward. She is our VP of Marketing on a fractional basis but cares about SubZero like she's an owner. Her knowledge and talent in the world of advertising/marketing never ceases to amaze me. If Shannon chooses you are a fit for her consulting work then lucky you! Promise great things will come.”

— DEAN SOLL, Partner at Open Concepts | TrueCore/Metl-Span, Jamison Door, Vapor Armour & DuPont Styrofoam™

“There is brilliant and then there is Shannon. You have to fully understand the magnitude of what she brings to the table as an accomplished PR, marketing, and digital executive.”

— PAUL BARRON, CEO, EXECUTIVE PRODUCER + EDITOR IN CHIEF, FOODABLE NETWORK

Shannon is probably one of the few people I know that really understands the value of traditional marketing principles as well as the power of relationship and social business today. She has a keen eye for strategy and campaign execution. I would recommend Shannon to any brand looking to either shore up an existing content strategy, social media and marketing plan or starting from scratch. She is genuine, professional and indispensable.

— JOHN BERQUIST

 Free Digital Download

AI Leadership Strategies

Leadership today isn’t just about what you do—it’s about how you communicate. Every email you send, every decision you make, every moment you invest in your team shapes the culture, efficiency, and success of your business.

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